The stylish new Sigma BF has proven very popular with photographers, quickly selling out in Japan ahead of its release this week. Some of those photographers may be keen to add a grip to the BF, ensuring a bit more purchase when using larger and heavier L-Mount lenses. That's where Helium Design Lab's HeBF grip comes in.
Tamron will bring its popular 18-300mm f/3.5-6.3 Di III-A VC VXD (Model B061) telephoto zoom for APS-C mirrorless cameras to Nikon Z and Canon RF mount later this year.
National Geographic's new three-part documentary, Secrets of the Penguins, premiered last Sunday and enchanted viewers with, as its name suggests, incredible footage of penguins. The series, produced by James Cameron and led by Nat Geo Explorer and award-winning filmmaker Bertie Gregory required an incredible 274 days of filming in extreme environments. The three-person overwintering crew included wildlife filmmaker Helen Hobin, who spoke with PetaPixel about the experience.
The Sony FE 50-150mm f/2 G Master lens is the first of its kind, not only for Sony but any lens manufacturer. It's exciting for photographers whenever a company breaks new ground with a lens. In the case of the 50-150mm f/2, the excitement is taken up a notch (or two) because the lens is phenomenal.
Sony announced its 80th E-mount lens, the first-of-its-kind FE 50-150mm f/2 G Master. The fast, constant-aperture zoom lens aims to replace a series of prime lenses. The lens is designed for portraits, weddings, indoor sports, and video.
Fujifilm released a new video early this morning that teases a new camera. The new camera promises "half the size, twice the story."
After last week's teaser, Insta360 announced X5, the company's latest 360-degree camera. The company calls the Insta360 X5 "the smartest, toughest 360-degree camera ever made," while promising improved image quality thanks to large Type 1/1.28 image sensors and faster AI processors.
A new video by VX52 Movies on YouTube showcases some of the oldest photos taken in Japan. Captured from 1857 through 1925, the old photos are a brilliant time capsule of Japan as it rapidly and dramatically changed during the 19th and early 20th centuries.
Sigma-sponsored and Emmy-nominated PBS program, View Finders, is in its third season and hitting its stride. The television series takes viewers on a journey to find the best photographs and landscapes in the United States.
Storage and technology company Synology will require self-branded, verified drives for consumer NAS systems starting with the new 25 Plus series lineup.
Although fans of the hit Apple+ series Severance unfortunately couldn't purchase Apple's Lumon Terminal Pro computer, they can buy a real-life Severance-inspired keyboard for all their macrodata refinement needs.
Canadian photographer Don Komarechka finds himself embroiled in a complicated copyright situation, stuck between defending his work and rights and being vilified for doing so.
NASA astronaut Don Pettit, known for his incredible astrophotography, sense of humor, and clever camera contraptions, is scheduled to return to Earth this month after a seven-month mission aboard the International Space Station (ISS). Before leaving space, Pettit shared some of the awesome science he has done as part of Expedition 72.
When Sigma announced the super-sleek "radically simple" BF camera in late February, it also doubled down on its rich Japanese heritage by unveiling a comprehensive rebranding effort. Alongside a new wordmark, logo, and redesigned website, Sigma also switched up all its product packaging, and wow, is it ever gorgeous.
Zenfolio's annual State of the Photography Industry survey shows how photographers are adapting to a continually changing landscape, handling artificial intelligence, and finding new ways to make their photography businesses successful.
Nikon released a new firmware for its flagship Z9 mirrorless camera, bringing the Z9 to version 5.20. The release adds just a few features, but one is especially eye-catching: Support for the Nikon NX Field remote shooting system.
The World Photography Organization announced the overall winners of the prestigious Sony World Photography Awards 2025 at the annual awards gala at Somerset House in London. British photographer Zed Nelson is "Photographer of the Year 2025" for his incredible series, The Anthropocene Illusion.
DJI is a major player in a growing number of imaging segments, with the company being the clear leader in the drone space, a significant force in the gimbal market, and an increasingly popular camera maker with products like the DJI Osmo Pocket 3. PetaPixel spoke to Donovan Davis, DJI Senior Product Specialist, to learn more about the company's success and strategy moving forward.
Insta360 will announce its next camera on April 22, and signs are pointing to a new 360-degree camera.
Viltrox's second LAB series lens for full-frame is here. The Viltrox AF 35mm f/1.2 LAB is a full-frame, large-aperture autofocus prime lens that promises cutting-edge performance, a professional-quality design, and a relatively accessible price.
The James Webb Space Telescope's (JWST) new mid-infrared image of the planetary nebula NGC 1514, which shows a dying heart at its center ejecting vast quantities of gas and dust, is spectacular in itself. It's also an incredible example of how far space telescope imaging technology has come compared to the same object imaged by NASA's Wide-field Infrared Survey Explorer (WISE) in 2010.
Sony announced the AS-DT1, the world's smallest and lightest miniature precision LiDAR depth sensor.
Photographer turned game developer Matt Newell's brand new video game, Lushfoil Photography Sim, released today on PC, PlayStation 5, and Xbox Series X/S. It is a beautiful, brilliant video game, and the most realistic photography game ever. PetaPixel chatted with Newell about his inspiration for Lushfoil, how he built it, and what he hopes the game offers photographers and traditional gamers alike.
Polaroid announced the Polaroid Flip, which it calls "the ultimate point-and-shoot instant camera for an analog life." The new camera features a hyperfocal four-lens system, sonar-based autofocus, Polaroid's most powerful flash to date, and a new "scene analysis" feature that alerts photographers when their shots will be under or overexposed.
The Central European country of Poland amended its Homeland Defense Act, which adds provisions for prohibitions against photography at nearly 25,000 locations that the government determines to be necessary for Poland's defense and national security.
Although the stylish Sigma BF camera remains available to preorder at retailers in the United States, Sigma headquarters in Japan has warned photographers that it received excess orders for the camera, meaning some customers will be unable to receive their BF on launch day next week.
Image sensor maker OmniVision announced a new Type-1 image sensor for flagship-grade smartphones. The image sensor promises improved video performance and "the mobile phone industry's highest dynamic range."
Oscar-nominated and award-winning filmmaker Ryan Coogler released a new video ahead of his latest feature film Sinners' debut this week. The video breaks down Coogler's use of different Kodak film stocks and formats. It is a highly informative 10-minute video explaining the movie-making process, analog film formats, and various theater projection technology.
NASA's Hubble Space Telescope captured a giant star's final moments. The striking image looks like a swirling painting rather than a star's death throes, which are very long to human observers but a cosmic blink.
7Artisans had a very busy NAB 2025 experience in Las Vegas earlier this week, unveiling a wide array of new lenses. PetaPixel has already covered the company's new AF 40mm f/2.5 ultra-compact prime lens for photographers, but the company also had plenty to show for hybrid and video-first creators, including a new series of T1.5 full-frame cinema lenses.